Businesswoman Working In Pet Friendly Office

Working at Home: Tips on Maximizing Your Productivity

We’ve been working remotely since 2007, so we’d like to share some tips on making your work-at-home experience as productive as possible.

Hardware: Most people have a laptop that they can use in any room of the house, but some people will need additional hardware like pcs, printers and scanners for team members to work effectively from home. Companies like Xerox are offering surprisingly inexpensive work-at-home packages to get you up and running quickly.

Online Meeting Software: Most people are using Microsoft Office at this point, but not everyone uses the Teams tool. For internal meetings especially, this tool is great for group chats, group voice calls and screen sharing. The old saying, “A picture paints a thousand words”, holds true. Sometimes there is no substitute for seeing someone else’s screen when trying to explain something.

Another great tool is Slack. It has some additional tools for classifying projects, organizing conversations and storing information and files in a searchable archive.

For outside clients, online meeting tools are a great way to do make presentations, address technical support issues, do product demonstrations, and present proposals. I have used almost every tool out there including Gotomeeting, Skype, and Zoom. I prefer Gotomeeting personally, as I like its ability to switch back and forth between presenters, draw on the screen, and record important meetings. I rarely use the webcam feature on any of these systems, as I feel they are a bit jumpy and distract from the meeting content.

Create an agenda: Ever been on a conference call where the presenter rambles on with seemingly no point? Me too. It’s one of most people’s biggest pet peeves. Whatever technology you are using, stop to create a quick agenda of topics to cover before you begin the meeting. I will keep everyone on track and help you develop a reputation for being focused and professional.

Know when to use what tool: It’s great that we have this technology available to us, but let’s face it, sometimes it gets on the way. I often find that for quick questions, a phone call is often faster than a lengthy email or an online meeting. Most people are busy, and appreciate brevity when it’s called for.

Minimize Distractions with a Structured Day: For some people, the flexibility of working at home can also mean being distracted by kids home from school, household chores, and other day-to-day things that you don’t have to worry about in your office. To keep you focused, I recommend using what I refer to as a ‘structured day’. This simply means dividing up your day into a few different parts. How long you spend on each section depends a lot on what you do, so keep that in mind.

Part One – Responding, organizing and meetings. The couple of hours of each day, I spend my time reading and responding to emails, making phone calls, having meetings, organizing tasks, and getting things in place to move to the next part of the day, which I refer to as ‘groove time’.

Part Two – Groove time. This is the part of the day where I produce work. For me it could be writing a marketing plan, doing research, designing something, writing copy, or posting on social media. For you it may be totally different, but regardless of what you do, it is supposed to be uninterrupted time to concentrate on whatever you are working, without distractions like the answering the phone, checking email, having meetings or dealing with the kids. It can be as short or as long as necessary – whatever it takes to accomplish what you’ve set out to be done that day.

Part Three – Clean up, more meetings and planning. I usually reserve a couple of hours toward the end of the day to respond to emails and calls that came in throughout the day, have more meetings if necessary, and organize tasks and materials for the next day.

For more information about tips for working at home, NPR has a great article.

blind girl

Is your website ADA compliant?

Due to some recent court decisions in California and Florida, we are advising that all clients consider making their websites ADA compliant. Although no definitive regulations exist yet, two of our clients have received letters from attorneys seeking damages on behalf of blind clients
who cannot access their websites. According to the legal experts we consulted, the combination of these court decisions in the absence of specific laws, means that these suits may have merit.

To avoid incurring costs for legal fees and damages from sight impaired visitors, we strongly recommend that you consider revising your site to be compliant with ADA guidelines before you receive a demand letter. The scope of work required for your ividual site will probably require a quotation based on its functionality and design. To get an idea of the steps required, feel free to test your site here

To receive a complimentary estimate to make your site compliant, please contact Lyn Nielsen at [email protected] or 631.428.4654.


Why https?

Recent changes in Google Chrome might mean you should purchase a secure certificate to prevent your search engine rankings from declining.

What Is HTTPS?
The “s” at the end of the “http” part of a URL means the website is secure. When installed on a web server, an SSL certificate activates a secure protocol that allows secure connections from a web server to your browser. This ensures that a user’s activity cannot be tracked, that their information stolen, and that data files cannot be corrupted as they’re transferred. But having (or not having) an SSL certificates can also affect search engine rankings!

How does HTTPS impact SEO?
Google has encouraged webmasters to make the migration to a secure site for a while now and is now giving an increasing amount of weight in ranking boosts to websites that are HTTPS. Although only less than 1% of all websites are secure 40% of Google’s page one organic search results feature an HTTPS site.

We can convert your site to SSL for as little as $149.99, which includes the cost of an SSL certificate plus the labor to update all your page addresses. Call Lyn Nielsen at 631.493.3422 x 101 for more information.

video marketing

The Power of Video Marketing

Why Video Marketing?
Because of its ability to inform, entertain, motivate and inspire, video is one of the best ways to build your brand, engage new customers and improve your search engine optimization. With approximately 500 million viewers per month, YouTube is currently the second largest search engine on the planet proving that customers like and are looking for video. Statistics show that video helps customers engage with your site more effectively and spend more time on your site once they get there.

Video Gets You Ahead of Your Competition

Multimedia content has a big impact on your company’s credibility. For instance, consumers are more likely to retain information when it’s alongside some form of visual medium. According to a recent survey by Animoto, “71 percent of consumers say that videos leave a positive impression of a company.” Cisco estimates 80 percent of consumer Internet traffic will be made up of online video by 2019.

Video Increases Customer Engagement.
Social networking sites such as Instagram, LinkedIn and Facebook (to name a few), have the ability to provide video to massive audiences and increase customer engagement because we like, comment and share on the things we find helpful, entertaining or informative. Some social networks even have the ability to target specific types of customers or industries making video an excellent way of marketing and communicating with your customers.

If you’re looking for video marketing in the New York City or Long Island area we are here to help. We can help you produce high quality, affordable videos, create and optimize your YouTube Channel, and develop a video internet marketing strategy to build your audience.

If you are interested in an affordable digital video package, please feel free to call us at 631.493.3422 x 101.

Desktop Solutions launches fine art website for

Daphne Alazraki selects Desktop Solutions for new logo and site design

When internationally acclaimed art dealer, Daphne Alazraki, needed a responsive website, she turned to one of the fine art world’s leading designers of data-driven art sites, Desktop Solutions. Desktop’s creative team designed a modern brand identity combined with a classic web 3.0 interface design. And, our programming team created an easy-to-use inventory management system that allows the client and her staff to highlight newly added pieces for sale.

Daphne Alazraki Fine Art is an internationally known, private art gallery that has specialized in European Master paintings for over thirty years. At the gallery’s premiere New York City location, collectors have viewed exceptional quality original works from major schools of the 17th through 21st centuries including Dutch Old Masters, Barbizon, Academic, Dutch Romantic, Impressionist, Post-Impressionist and Modern. Subject matter ranges from still life, portrait, landscape, genre and marine themes.

The Gallery’s approach emphasizes high quality, excellent condition, and aesthetics. Over the years, the Gallery has sold paintings from all periods to international museum collections. Daphne Alazraki Fine Art offers valuation services and seeks to purchase works by both major and minor masters directly from private collections. The gallery is open with hours by appointment.


Remarketing – What is it?

For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away.

Retargeting, also known as remarketing, is a form of online advertising that continues to display ads for your products and services to users that have previously visited your site. Retargeting is a cookie-based technology that uses simple a Javascript code to anonymously ‘follow’ your audience all over the Web.

To do retargeting, your developer places a small, unobtrusive piece of code on your website that is unnoticeable to your site visitors. Every time a new visitor comes to your site, the code drops an anonymous browser cookie on the user. Later, when your visitors browse the Web, the cookie lets your Google know when to serve ads, ensuring that your ads are served to only to people who have previously visited your website. In some cases, it actually serves up and ad for the exact product or service that they were looking at on your website before they left.

Retargeting is so effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest. It’s also extremely valuable to incentivize users to who abandoned a previous cart without purchase.  That’s why most marketers who use it see a higher ROI than from most other digital channels.

Retargeting works best in conjunction with inbound and outbound marketing campaigns like Adwords, targeted display ads and triggered email strategies. Retargeting is so effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest. It’s also extremely valuable to incentivize users to who abandoned a previous cart without purchase.  That’s why most marketers who use it see a higher ROI than from most other digital channels.

Google lists several ways to use Adwords campaigns to remarket:

  • Standard remarketing: Show ads to your past visitors as they browse Display Network websites and use Display Network apps.
  • Dynamic remarketing: Show dynamic ads to past visitors with products and services they viewed on your website as they browse Display Network websites and use Display Network apps.
  • Remarketing for mobile apps: Show ads to people who have used your mobile app or mobile website as they use other mobile apps or browse other mobile websites.
  • Remarketing lists for search ads: Show ads to your past visitors as they do follow-up searches for what they need on Google, after leaving your website.
  • Video remarketing: Show ads to people who have interacted with your videos or YouTube channel as they use YouTube and browse Display Network videos, websites, and apps.

For more information about how to implement a solid remarketing plan, feel free to contact Lyn Nielsen at 631.428.4653 or [email protected].

Happiness Is Camping

Website helps kids with cancer

Desktop Solutions is proud to announce the completion of our latest project, a website for  Happiness Is Camping, a camp dedicated to helping kids with cancer. Located in beautiful Hardwick New Jersey, the camp sits on 150 pristine acres of woodland, fields, streams, and ponds. Supported by donations and volunteer staff members, the camp is free to all who attend. Campers, ages 6-15 attend our overnight camp staying from one week or all summer depending on their medical condition and the level of care required. The camp is also available for the siblings of the campers as well. Sibling’s ages 6-15 are allowed to attend camp for the same sessions as their brother/sister with cancer.

Camp activities include canoeing and fishing on our pond, swimming in our pool, arts and
crafts, theater, nature, volleyball, basketball, high and low ropes courses, a climbing tower, archery, a giant swing, and a zip line that crosses over the pond. Happiness Is Camping has a fully-staffed health center, with volunteer doctors and nurses from Memorial Sloan Kettering Cancer Center, and Montefiore Medical Center.

As a non-profit camp, Happiness Is Camping depends on individual contributions from people who care about the kids they serve. To make a tax- deductible donation to this worthwhile organization, please click here.


mobile devices

Why Mobile Compatibility is Now a Necessity

Google recently confirmed that more users are now searching via mobile devices than on traditional desktop or laptop computers. That, combined with Google’s recent preference for sites optimized for  mobile devices, means that all businesses, even small ones, can no longer afford to ignore how their site looks on an iPhone.

Click here to see if your site meets Google’s mobile-friendly test.

If you find your site is not mobile-friendly, what should you do?

  1. Determine whether you need a respsonsive design or mobile-friendly site.

For more information on how to make sure your site is compatible with mobile devices, please visit

Using Video to Promote Your Site

Why Video?

Many marketers ignore video promotion as a method to surpass competitors in the search results. However, in website promotion video has several advantages:

  • Relatively low competition
  • Links to videos stand out sharply against the standard text links
  • Creating a video is not so difficult and expensive as it seems
  • People readily share links to good videos

Video Content

Video topics should be interesting. If the topic is broad, make a series of short videos.Below are several examples of video plots and titles.

  • Educational videos: “How to” type videos attract many users, especially in specific industries
  • Demonstration videos work well for sport, tourism, household appliances, or mobile devices
  • Tips on how to use complicated product or service
  • Product reviews
  • Specialists’ comments on news or events

Video Length

Size matters. The longer the video is, the less probable it is people will start watching it and watch it to the end. That is why it is advisable to make videos no longer than 3-5 minutes.

What’s in a Name?

Another important factor is a video title. When writing a title, try to choose two or three keywords which your video potential viewers might type and then append the “video” word to it. You can use Google Keyword Tool for this purpose. Make sure to test your video potential title — put it in quotes and search for such keyword on Google. For example, “how to choose the right tires”. Use only unique titles for your video; unique title is more important than the title stuffed with right keywords. Limit the title length to 55- 60 characters – in this case the user will be able to see it in full in the search results, which in turn will increase Click Through Rates.

Search Engine Optimization

Apart from keywords research for the search engines, you can also use special tags containing important queries. This will help search engines understand what your video is about and rank it higher than similar videos of your competitors without tags. YouTube allows publishing text subtitles to the video, and here you can freely incorporate keywords along with company name. During its ranking process Google prefers pages with large chunks of useful and unique content.

Where to Upload?
Should you upload a video to your own website or opt for popular video hosting services such as YouTube or Vimeo?

There is no definite answer to this question. However, using video hosting services has some advantages. Firstly, cost saving. If you have a lot of videos you may need very expensive hosting resources. Secondly, if you experiment with several search queries, it becomes obvious that “common” websites share is extremely small in comparison with YouTube. There is explanation for it: YouTube service belongs to Google, besides, it has what optimization specialists call “trust”. That is why even in the beginning YouTube video has some advantages. If you do decide to host your video on Youtube, Vimeo, or a similar site — make sure your web developer does not send people off-site to see the video. You should also consider that people may discover your company first by searching through the videos in Youtube. In this case you should simultaneously interact with the audience by gently offering your services and inviting them to your website.

How to attract users to your website
If the your company was originally discovered through a video hosting service, how to make the user who has watched the video to click through to your website? If possible, mention your company name at the beginning and at the end of the video. If not, show your logo. The best option is to have your site name and/or address displayed during the whole video. It is important, however, not to overload video with logos and links, as it will distract the viewer and make the video too pushy and promotional.

Some large video hosting services, such as YouTube and Vimeo, allow embedding your site link into the video description. If on top of that you have your own video channel on these websites, make sure it contains your brand name.