E-Commerce Sales Rise by 5 Percent for 2009 Holiday Shopping Season

comScore, a leader in measuring the digital world, reported retail e-commerce spending for the holiday season from November 1 through Christmas Eve totaled approximately $27 Billion, which represents an increase of 5 percent over the same period a year ago.The season featured a strong start and a very strong finish helped by the snow storms that occurred the weekend of Dec 19 – 20, retailers’ willingness to offer free shipping later in the season, and consumers’ confidence in expedited shipping arriving in time.

This was also a year when retailers substantially boosted their use of social network marketing. In these tough economic times, the retailers with sufficient financial resources and a willingness to invest in aggressive marketing and free shipping offers were clear winners.

For more holiday shopping statistics please clicks here: http://www.comscore.com/