Thanks to professor Tony Scarlatos from Stony Brook Computer Science Department for asking Desktop Solutions’ Frank Imburgio and Lynellen Nielsen to guest lecture on web interface design. We were honored to speak with seniors in the multimedia lab about user interface best practices and real world design challenges.
When Wacoal America’s e-commerce division was searching for a more effective email marketing platform, they called on Desktop Solutions to help them source, select and implement a new solution. After an exhaustive discovery and research process, Desktop Solutions was happy to recommend Bronto Software, the leading worldwide supplier of commerce marketing automation software.
What exactly does Bronto offer?
Deep customer insights – Bronto helps capture a complete picture of the customer, including demographic data, shopping and purchasing behavior, and order data. Use the data to create more targeted, behavior-based marketing.
Effective targeted messages – Bronto allows you to use customer’s profile to design and deliver the most relevant, automated omnichannel marketing campaigns.
Effectively engaged customers – Bronto uses simple drag-and-drop tools to create sophisticated, omnichannel campaigns based on customer behavior, order history, and product availability and price, and always deliver the right message at the right time.
Measure success at every step – Auto-calculate the performance of campaigns to get the insights you need to continually improve your messages – and increase revenue.
If you are interested in getting more out of your e-commerce marketing, please feel free to call us for a complimentary consultation at 631.428.4654.
When internationally acclaimed art dealer, Daphne Alazraki, needed a responsive website, she turned to one of the fine art world’s leading designers of data-driven art sites, Desktop Solutions. Desktop’s creative team designed a modern brand identity combined with a classic web 3.0 interface design. And, our programming team created an easy-to-use inventory management system that allows the client and her staff to highlight newly added pieces for sale.
Daphne Alazraki Fine Art is an internationally known, private art gallery that has specialized in European Master paintings for over thirty years. At the gallery’s premiere New York City location, collectors have viewed exceptional quality original works from major schools of the 17th through 21st centuries including Dutch Old Masters, Barbizon, Academic, Dutch Romantic, Impressionist, Post-Impressionist and Modern. Subject matter ranges from still life, portrait, landscape, genre and marine themes.
The Gallery’s approach emphasizes high quality, excellent condition, and aesthetics. Over the years, the Gallery has sold paintings from all periods to international museum collections. Daphne Alazraki Fine Art offers valuation services and seeks to purchase works by both major and minor masters directly from private collections. The gallery is open with hours by appointment.
For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away.
To do retargeting, your developer places a small, unobtrusive piece of code on your website that is unnoticeable to your site visitors. Every time a new visitor comes to your site, the code drops an anonymous browser cookie on the user. Later, when your visitors browse the Web, the cookie lets your Google know when to serve ads, ensuring that your ads are served to only to people who have previously visited your website. In some cases, it actually serves up and ad for the exact product or service that they were looking at on your website before they left.
Retargeting is so effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest. It’s also extremely valuable to incentivize users to who abandoned a previous cart without purchase. That’s why most marketers who use it see a higher ROI than from most other digital channels.
Retargeting works best in conjunction with inbound and outbound marketing campaigns like Adwords, targeted display ads and triggered email strategies. Retargeting is so effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest. It’s also extremely valuable to incentivize users to who abandoned a previous cart without purchase. That’s why most marketers who use it see a higher ROI than from most other digital channels.
Google lists several ways to use Adwords campaigns to remarket:
- Standard remarketing: Show ads to your past visitors as they browse Display Network websites and use Display Network apps.
- Dynamic remarketing: Show dynamic ads to past visitors with products and services they viewed on your website as they browse Display Network websites and use Display Network apps.
- Remarketing for mobile apps: Show ads to people who have used your mobile app or mobile website as they use other mobile apps or browse other mobile websites.
- Remarketing lists for search ads: Show ads to your past visitors as they do follow-up searches for what they need on Google, after leaving your website.
- Video remarketing: Show ads to people who have interacted with your videos or YouTube channel as they use YouTube and browse Display Network videos, websites, and apps.
For more information about how to implement a solid remarketing plan, feel free to contact Lyn Nielsen at 631.428.4653 or [email protected].
Desktop Solutions is proud to announce the completion of our latest project, a website for Happiness Is Camping, a camp dedicated to helping kids with cancer. Located in beautiful Hardwick New Jersey, the camp sits on 150 pristine acres of woodland, fields, streams, and ponds. Supported by donations and volunteer staff members, the camp is free to all who attend. Campers, ages 6-15 attend our overnight camp staying from one week or all summer depending on their medical condition and the level of care required. The camp is also available for the siblings of the campers as well. Sibling’s ages 6-15 are allowed to attend camp for the same sessions as their brother/sister with cancer.
Camp activities include canoeing and fishing on our pond, swimming in our pool, arts and
crafts, theater, nature, volleyball, basketball, high and low ropes courses, a climbing tower, archery, a giant swing, and a zip line that crosses over the pond. Happiness Is Camping has a fully-staffed health center, with volunteer doctors and nurses from Memorial Sloan Kettering Cancer Center, and Montefiore Medical Center.
As a non-profit camp, Happiness Is Camping depends on individual contributions from people who care about the kids they serve. To make a tax- deductible donation to this worthwhile organization, please click here.