SEO Basics

What does Google want? Contrary to popular belief, there is no secret formula to instantly propel sites to the top of the unpaid Google listings. If there were, Google would not be collecting millions in revenue from AdWords each month.

That being said, there are things you can do to be sure that your site is doing its best to get you to the top of the organic listings in Google. It’s no big secret, Google tells you what to do if you look for it -  http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf. See a quick summary below. We hope you find it helpful!

Create unique, accurate page titles

  • Accurately describe the page’s content
  • Do not use vague titles like ‘new page 1’
  • Create unique title tags for each page in your site

Make good use of ‘description’ meta tag

  • Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result
  • Use unique descriptions for each page
  • Avoid filling descriptions with only keywords

Improve the structure of your url’s

  • Use keywords as opposed to database parameters

Improve your site navigation

  • Create a naturally flowing hierarchy
  • Use text for navigation
  • Use ‘breadcrumb’ navigation

Put an HTML sitemap page on your site, and use an XML Sitemap file

  • Consider using Google SiteMap

Create good content

  • Stay organized around a topic
  • Use relevant language
  • Offer exclusive content on your site

Write better anchor text

  • Anchor text is the clickable text that users will see as a result of a link, and is placed within the anchor tag <a href=”…”></a>

Use heading tags appropriately

  • Heading tags are used to present structure on the page to users
  • Imagine you’re writing an outline
  • Use headings sparingly across the page

Optimize use of your images

  • Use brief descriptive file names and alt text
  • Supply alt text when using images as links
  • Store images in a directory of their own

Make effective use of robots.txt

  • A “robots.txt” file tells search engines whether they can access and therefore crawl parts of your site. Place this file in the root directory of your site