The Gap has dumped its new logo after only a week, due to overwhelming criticism on social media sites. The new logo, featuring plain text with a blue box received over 2,000 negative comments on Facebook. A Twitter account set up in protest collected nearly 5,000 followers and a “Make your own Gap logo” site went viral on the internet, producing nearly 14,000 parody versions. A true testament to the power of social media and the effect it can have on a brand’s perception.
Leave a Reply